SEOmatic Social media sharing settings

Events Social media sharing

• There is an "Advanced content" section within all event entries, as well as any entry under the "opportunities" menu.
• all other entries will have a section called "SEO & Social" (people profile entries, seminar and lecture entries, news entries)

Global SEO General

SEO Title Source

Title Structure:

• Use a consistent and informative title structure to reflect both the content and the brand of CES.

A recommended format could be:

{pagetitle} - Minda de Gunzburg Center for European Studies, Harvard Univeristy

• This format will ensure that the specific page content is highlighted, while also making it clear that it is part of CES at Harvard.

Components of the Global Title Source:

• {pageTitle}: This placeholder dynamically pulls the title of the page. It’s useful for ensuring each page gets its unique title while adhering to the overall branding.
• "Minda de Gunzburg Center for European Studies, Harvard University": The brand part should remain consistent across the entire site for identity reinforcement.

SEO description source

General Description Format:

Use a description that gives an overview of CES, what it stands for, and what content visitors can expect. For CES, a suitable format might be: The Center for European Studies (CES) at Harvard University promotes the study of Europe's politics, history, culture, and society through research, events, and education.

• This description should succinctly convey the core mission and focus of CES while also highlighting what sets it apart.

SEO keywords source

General Keyword Strategy:

• Choose keywords that represent the core mission, research focus, and activities of the Center for European Studies. These keywords should align with what users might search for when looking for information about CES.

Examples of potential keywords for CES might be:

• European Studies
• Harvard University
• European politics
• European culture and society
• European history
• Research in European studies
• CES events

SEO Image soruce

For the SEO Image Source within Global SEO in SEOmatic, you want to ensure that the image represents CES well and can be used across different pages to improve the visual impact when shared on social media and to provide a consistent brand image. Here are the best practices for setting the SEO image source globally Select a Representative Image:

• Choose an image that represents the Center for European Studies effectively. This could be:
• The CES logo.
• A high-quality photograph of the CES building or an iconic representation of Harvard University.
• An image that visually represents Europe, such as a map or collage of European landmarks.

SEO image description

Craft a Clear and Descriptive Text:

• The SEO Image Description should be a concise but informative description of the image content. It helps convey what the image represents to search engines and users who might not be able to see the image directly.
• Example descriptions:
• For a CES Logo: "The logo of the Center for European Studies at Harvard University, featuring text and a European-inspired design."
• For a Building or Campus Image: "Exterior view of the Center for European Studies building at Harvard University, showing a historical architectural style."
• For a Collage or Group Image: "Collage of European landmarks representing the focus of the Center for European Studies at Harvard University."

X (Twitter)

• X (Twitter) Card Type - Summary Card with Large Image
• X (Twitter) Creator Source - Same as site Handle
• X (Twitter) Title Source - Same as SEO title
• X (Twitter) Site Name Position Source - After title
• X (Twitter) Description Source - same as SEO
• X (Twitter) Image Source - Same as SEO
• Transform X (Twitter) Image - Always green toggle
• X (Twitter) Image Transform Mode - fit
• X (Twitter) Image Description Source - Same as SEO Description

Facebook

• Facebook OpenGraph Type - Website
• Facebook OpenGraph Title Source - Same as SEO Title
• Facebook OpenGraph Site Name Position Source - After
• Facebook OpenGraph Description Source - Same as SEO Image
• Transform Facebook OpenGraph Image - Toggle green
• Facebook OpenGraph Image Transform Mode - Fit
• Facebook OpenGraph Image Description Source - Same as SEO Image description

Content SEO

In this section you will see all available content sections in the CES website. Within these section options you are able to customize social media sharing settings.

The sections below on the backend of the CES website should have the following settings (unless stated otherwise):

General:

• SEO Title Source - From Field - Title
• Site Name Position Source - Same as Global site Name Position
• SEO Description Source - Summary From Field - About event
• SEO Keywords Source - Keywords From field - Title
• SEO Image Source - Event Thumbnail Image
• SEO Image Description Source - Summary From Field - Event Summary

X:

• X (Twitter) Card Type - Summary Card with Large Image
• X (Twitter) Creator Source - Same as site Handle
• X (Twitter) Title Source - Same as SEO title
• X (Twitter) Site Name Position Source - After title
• X (Twitter) Description Source - same as SEO
• X (Twitter) Image Source - Custom URL -
• Transform X (Twitter) Image - Always green toggle
• X (Twitter) Image Transform Mode - fit
• X (Twitter) Image Description Source - Same as SEO Description

Facebook:

• Facebook OpenGraph Type - Website
• Facebook OpenGraph Title Source - Same as SEO Title
• Facebook OpenGraph Site Name Position Source - Same as Global Facebook
• Facebook OpenGraph Description Source - Custom URL : {eventThumbnailImage.one().url}
• Transform Facebook OpenGraph Image - Toggle green
• Facebook OpenGraph Image Transform Mode - Fit
• Facebook OpenGraph Image Description Source - Same as SEO Image description

- This sections for most site pages it will have custom URL link for SEO Image Source:

• About us

- Custom URL - https://ces.fas.harvard.edu/uploads/page/CES-Building-BW.jpg

• Events

- Same as SEO Image

• Seminars and Lectures

-  Custom URL - https://ces.fas.harvard.edu/uploads/page/_1000x667_crop_center-center_none/Ziblatt-Donfried.jpg?v=1724792393

• People

-  Custom URL - https://ces.fas.harvard.edu/uploads/page/_766xAUTO_crop_center-center_75_none/C49A0744.jpg

• Opportunities

- Custom URL - https://ces.fas.harvard.edu/uploads/page/_766xAUTO_crop_center-center_75_none/Viiting-Scholars-Goldman-Lecture.jpg

• News

- Custom URL - https://ces.fas.harvard.edu/uploads/page/_766xAUTO_crop_center-center_75_none/215396/View-of-Building-from-Courtyard.jpg

Homepage

- Custom URL - https://ces.fas.harvard.edu/uploads/hero/_284x190_crop_center-center_none/625A4115.jpg?v=1727793873

Elsewhere (Community Events)

• Custom URL : https://ces.fas.harvard.edu/uploads/page/_200x200_crop_center-center_none/CES-Lion-Upward-2024.jpg